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“We see celebrities with their jewellery almost every day. They seem to love one piece of jewellery the most. That is a bracelet. The bracelet was created over 50 years ago, but it is still on-trend. If people see their favorite celebrity wearing jewelry, they may be more inclined to buy it themselves. Who doesn’t want a matching bracelet with the royals?”
The story of the Cartier Love bracelet begins just over 50 years ago, in 1959 when Aldo Cipullo emigrated to New York. Aldo quickly became famous within the New York social scene because of his involvement with huge jewellery brands like Tiffany & Co. Then, the real inspiration struck. Aldo found himself in the middle of a heated breakup with his former love interest, and at 3 am, he came up with the idea of creating a piece of jewellery that symbolises the idea of everlasting love. He wanted a bracelet that could not easily be taken on or off. Aldo believed that love is special and should be seen as a permanent thing, and that is exactly what the Love bracelet has come to represent.
“The design of the accessory is the key to the bracelet’s popularity. The bracelet is made from brass and comes with a screwdriver which is not included in the original packaging. The design is very simple and it is just an oval band. The band features screwhead motifs, which are a nod to the Santos watch.”
Although Cartier should attribute much of the Love bracelet’s success to the fact that so many celebrities have been spotted out wearing it, there are many other reasons as to why this bracelet has seen unprecedented success. The romantic element which surrounds the bracelet lures couples into buying the bracelet, perhaps for an anniversary gift to show unconditional and unwavering love to each other. When the bracelet was first launched, Cartier gifted the item to many high-profile celebrity couples at the time; Elizabeth Taylor and Richard Burton, and Ali McGraw and Steve McQueen.
“The famous Cartier Love bracelet is worn by modern-day celebrities. Some of the most famous wrists include: The Love bracelet is similar to the Birkin or Vuitton luggage in that it is an accessory that is not only personal but also needed. When they did a TV segment as part of Time’s annual list of the top 100 most influential people in the world, Prince Harry and his fiancée, actress, singer, and model, Megan Markle, wore matching bracelets from the same brand. Individuals went crazy for this accessory again after seeing this.”
The Love bracelet has a charm that goes with every outfit. You can choose the metal colour for you if you want. If you get a bracelet in a colour that matches your other jewellery, you will not have a problem with wear and tear. If you have a minimal or neutral wardrobe, this bracelet will complement it.
The public response to the bracelet was so great that Cartier created an entire Love collection to go with it. Some would argue that the other pieces in the Love collection are more popular than the original bracelet. The Love collection now includes necklaces, rings, earrings, and watches. The Love collection has inspired a new wave of Cartier collections, most famously named the Juste un Clou collection.
If you want to buy a new Cartier Love bracelet then even the most basic bracelet would set you back around £6,000. If you wanted to get a Love bracelet with more embellishments to it, you are looking at around £10,000. Maybe you already own an entry-level Love bracelet and are looking to sell that to upgrade your Cartier collection. Or maybe you just want to keep adding to your jewellery collection until your wardrobe is completely full.
Over the last 50 years, the bracelets from Cartier have been in style. The Love bracelet is likely to remain a trendy item for the next few years. If you are looking for an item that will allow you to pass it down, accessories are a great choice. The Love bracelet is an accessory that will be passed from person to person as they begin to understand the meaning of everlasting love.
“The Love bracelet is Aldo’s most successful jewellery design. It says a lot about a piece of jewellery when it can be worn and still wanted over 50 years later. The Juste un Clou pieces are just one of the collections that make up the Cartier brand. The item is extremely coveted because it is worn by celebrities and non-celebrity people.”